Starter Marketing 101: Your Company needs a Custom, Branded Email

We say it all the time - Keep It Simple, Starters.  And what could be simpler than using your personal or school email address for your fledgling business? After all, you’ve already got it set up, your friends all have it in their address book. Why bother setting up a new email account just for your business?

We’ll give you three good reasons why you need a custom email for your business.

1.  A custom company email address builds credibility

Successful businesses have a uniform, professional appearance. It starts with the customer’s or client’s very first contact with the business, and continues each time they interact with you. It’s why you use your company’s name and logo everywhere you can. 

A consistent, professional appearance builds trust. In fact, seventy-five percent of consumers say that a professional email address is key to trusting a company with sensitive information like a credit card payment or personal data. Maybe even more impressive: according to a survey by GoDaddy, “[a]s an indicator of trustworthiness, consumers rank domain-based email addresses as three times more important than maintaining an active social media channel such as Twitter or Facebook.”

If you have more than one person in your company - or even if you’re a one-man-(or one-woman)-show but you have more than one email address (like an “info@yourcompany.com” address) - you need every communication to have consistency in appearance and tone. That consistency starts with the email address you’re using.

2.  Your email address will be EVERYWHERE - and that’s free marketing

Think about all the places your business email address will show up:

-  Your website footer and Contact Us page
-  Business cards and letterhead
-  Your email signature
-  In your email newsletter
-  On every company agreement or contract
-  Every other piece of marketing material you ever create

Every one of those uses is marketing outreach for you. There’s just no reason not to take advantage of that opportunity to build recognition for your company.

Not only that, but if you have more than one person in your company, every one of them multiplies the effect. Each email they send or respond to, each business card they hand out, they all are a small building block for your company’s brand identity and they help cement your brand in consumers’ minds.

3.  It’s cheap and easy

Is it free? No, not entirely. But it sure is cheap. In fact, at Startomatic, up to six custom branded email accounts are 100% included in your monthly subscription - no hidden charges - and additional accounts are just $2 per month. Even if you use one of the big email providers, you’re probably looking at just a few bucks a month per account.

Yes, there’s some work to set up and manage separate email accounts. But most providers offer step-by-step instructions and support for their services. Startomatic offers custom Starter Tools to setup and manage your company email in just a few minutes, and full customer support for all users.

What else can we say: there’s really no reason not to set up your company’s custom email, and do it today.