Starter Marketing 101: Create a Business Twitter Account

A step-by-step guide to creating a powerful Twitter presence for your new company

Andrew Fisher

Jan 27 · 2 min read

Get your new company all a-twitter :)

Photo by Nathan Dumlao on Unsplash

Twitter can be a powerful marketing tool for many new companies. Luckily for starters like you, Twitter makes it easy to set up a new account for your business. Here are the basics of the process, along with helpful tips for getting the most out of your Twitter account:

Head over to Twitter.com and click “Sign Up”. If you already have a personal Twitter account, you’ll need to sign out first.
Under “Name”, enter your Twitter handle. A “handle” is the account name, and shows up after the “@” symbol in your profile and in all of your tweets/retweets. (Need help finding the right Twitter handle? Startomatic has a Starter Tool for that!)
Enter your phone number or, if you prefer, your company email address. Note: Twitter allows you to use the same phone number for up to 10 different accounts, so no worries if your phone is already associated with your personal Twitter account.
When prompted, enter your birthdate, select an option for allowing Twitter to track your information, review your account information and click “Sign up”. You’ll need to retrieve a security code from your phone or email, and create a password, to activate your account.
Important! Once you’ve confirmed your account, it is live, but don’t stop there! To start taking advantage of the credibility-building and marketing power of Twitter, you need to do some more profile building. Upload your business’s logo as the profile picture (recommended dimensions are 400x400 pixels), and don’t forget to add a header photo. Think of your header photo like a billboard for your company’s product or service - and consider changing it regularly to keep things fresh. (Need help getting a company logo? Startomatic has a Starter Tool for that!)
Add your company’s bio! These are an important 160 characters: be sure your description is consistent with your company’s brand, and try to show off the most exciting or attention-grabbing part of your business. We’d recommend that you keep your bio pretty consistent across all your social media platforms. This helps build brand identity and customer confidence.
Go ahead and follow any of Twitter’s recommended accounts that fit with your business or industry - the more accounts you follow, the more likely you are to get followed back - and building your audience is the name of the game here! (Don’t forget to follow Startomatic!)
TWEET! Make your first tweet something powerful - it should be different from your bio and should be topical, like the dates of your grand opening, or a link to your company’s new website, or anything else that is on-brand and attention grabbing. You should “pin” this tweet to the top of your profile (click the “v” symbol in the top right, then “Pin to your profile”)

That’s it - you’re ready to go! Looking for guidance on how to make great tweets? Check out Twitter’s guide to this exact topic, here!

Related Resources:

Starter Tool

Twitter Handle Finder

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